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24 January 2021

Faster food.

by Syd Briscoe


Just-Eat: “We Got It” - 40s

KFC, Greggs, and McDonald's are among the British favourites on the menu for takeaway service Just-Eat. While the brand holds its own against big-name competitors like Deliveroo and Uber Eats, it's also crafted a cheeky commercial personality to stand out from the bike-based crowd.

Thus, this snappy ad sees all manner of customers addressed in quick-fire fashion. From elderly Doris to sporty types who kayak for leisure and even the Doom_Master4000 (who we assume relaxes via online gaming), everyone is encouraged to ditch the kitchen and let someone else worry about dinner.

A brilliantly bewildered central performance complements the film's rapid onslaught, while a robotic voiceover further suggests that utmost efficiency is key to the brand's model. Attention-grabbing work from director Finn Keenan and co., sure to appeal more than ever as lockdown drags on.


Creative Agency: McCann London Ⓟ Ⓦ
CCO: Laurence Thomson / Rob Doubal
Creative Director: Rob Webster / Alexei Berwitz
Senior Creative: Ben Buswell / Jo Griffin ♀
Account Director: Emma Reitman
Account Manager: Joely Buxton-Smith
Strategy: Rob Scotland
Strategy Director: Theo Izzard-Brown
Senior Planner: Emily Ellis
Agency Exec Producer: Amos Usiskin
Agency Producer: Jacob Gardner
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: Finn Keenan Ⓟ Ⓦ
Producer: Matt Clyde
Production M'ger: Ugne Ciesiunaite
Executive Producer: Natalie Arnett
1st AD: Jai Lusser
Food Photograper: Matthew Fox
Cinematographer: Nanu Segal
Production Designer: Tim Gibson Ⓦ (Vision Ⓟ Ⓦ)
Editor: Amanda James ♀ Ⓟ Ⓦ @ Final Cut Ⓟ Ⓦ
Offline Producer: Frankie Elster
Post Production: Polly Durrance
VFX: Igor Gama / Jack Stone / Ivo Sousa
Sound Designer: Jim Stewart / Adam Smyth / Kaspar Broyd @ String and Tins Ⓟ Ⓦ
Audio Producer: Eimear Ní Ghuaire / Laura-Leigh Smith / Alina Miroshnichenko

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