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17 December 2020

Head & Heart (feat. MNEK)

by Syd Briscoe

Joel Corry: “Head & Heart (feat. MNEK)” - 2 mins 48s

If 2020 has taught us nothing else, it's that our attitude and personal positivity can make all the difference in how a day plays out. This entertaining promo for Joel Corry and MNEK's 'Head & Heart' takes that concept and runs with it, contrasting two versions of a bloke's day in which he wakes up on the wrong - or right - side of the bed.

Director Elliot Simpson approaches his use of split-screen with gleeful abandon, as the put-upon lead character has two very different experiences due to tiny changes. He misses or catches the bus, work numbers are either up or down, a cute coworker notices him or doesn't give him the time of day. It's the butterfly effect, but in candy-coloured clarity.

The final reconciliation of the guy's two halves elevates the material, bringing us to an understanding that many of the differences which decide a good or bad day are about attitude rather than circumstance. This is sleek work which vibes nicely with the accompanying track's summery sound - one which will doubtless make it a club hit... whenever clubs return.

Film Production: Park Village Ⓟ Ⓦ
Director: Elliot Simpson Ⓦ
Producer: Ben Pengilly
Art Department: Fin Sullivan
Editor: Elliot Simpson
Post Production: Bruce Langfield @ The Mill Ⓟ Ⓦ
VFX: Jakob Thorhallsson / Max Colt
Colourist: Alex Gregory @ The Mill Ⓟ Ⓦ

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