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29 March 2021

Remember Where You Are

by Andrew MacGregor


Jessie Ware: “Remember Where You Are” - 6 mins 19s

The '28 Days Later' aspect may have lost its novelty by now, but that hasnít stopped artists and filmmakers from pursuing new takes on lockdown Britain. This Jessie Ware promo, for example, is a poignant tour of London that leans more on its protagonist than its setting.

Gemma Arterton is the wanderer in question, with director Dominic Savage's camera trained on her throughout. Rather than get fixated on closed stores and clear pavements, the real story is told through Arterton's bittersweet facial expressions.

Combined with Ware's plaintive, disco comedown lyrics ("Can we keep moving in the after hours?/Can we keep loving on the edge of doubt?"), it's a worthy addition to the lockdown canon. How will the same streets look in 2022, we wonder.


Director: Dominic Savage Ⓟ Ⓦ (UnLtd Productions Ⓟ Ⓦ)
Cinematographer: Rachel Clark
Editor: Pascal Emmenegger

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