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2 July 2021

Secret Life

by Andrew MacGregor

Jack Savoretti: “Secret Life” - 3 mins 33s

The latest music video set entirely/partially inside a supermarket arrives courtesy of singer-songwriter Jack Savoretti and director Calum Macdiarmid. Like Gwen Stefani, Travis, and the Mavericks, et al. before them, the duo make a beeline for the trolley stand.

What follows is a likeable, unpretentious rollabout, with Savoretti unfazed by checkout operators, boy racers, or city traffic. It may not the flashiest vehicle around, but the gravel-voiced songster makes it work.

Whether Savoretti has indeed invented a new musical genre is debatable (he really hasn't), there's enough self-awareness and laidback charm to keep viewers onside. We just hope he wheels his, erm, car back to the shop now.

Commissioner: Ailsa Robertson
Cinematographer: Max Witting

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