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13 July 2021

Blazing straddles

by Jason Stone

Irn Bru: “The Good, The Bad and The Orangey” - 60s

It's been a while since the last big production for Irn-Bru, but this appropriately silly comeback is worth the wait. Set in a classic Western saloon bar, it opens with a disagreement about the flavour of the advertised drink, with one gunslinger claiming that it taste like "bubblegum" and another picking up notes of "tutti-frutti".

This inevitably leads to a contretemps between the two protagonists which – in turn – leads to an eruption of comic book violence across the board. There are lots of lovely details to notice, and the production design and cinematography are superb. Director Ben Whitehouse has pulled out all the stops and created a homage to the 1970s comedy 'Blazing Saddles' complete with Black sheriff – not only a nod to Mel Brooks's classic film but very much 'of the moment' in terms of current casting.

It's a major piece of work and it heralds a shift from 'phenomenal' to 'magic' as the product's core claim. Irn-Bru is a Scottish success story and the brand's lengthy relationship with Edinburgh's Leith Agency is one that has benefited both. However, the number of notable commercials for Irn-Bru has waned over the past few years and this is a gratifying return to form… one which we hope means we will see more of their work on our TVs.

Creative Agency: The Leith Agency Ⓦ
CCO: Phil Evans / Troy Farnworth
Creative: Jim Swan / Sam Muir
Account Director: Simon Burford
Senior Planner: Victoria Milne
Agency Producer: Fraser Hunter
Film Production: Stink Ⓟ Ⓦ
Director: Ben Whitehouse Ⓟ Ⓦ
Producer: Paz Parasmand
Executive Producer: Jeremy Smith
Cinematographer: Jaime Feliu Torres
Editor: Ben Campbell Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.