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5 October 2021

Gram Gang

by Syd Briscoe

Instagram: “Yours to Make” - 1 min 35s

Instagram present an ode to users of all stripes in this intriguing film. Clocking in at just over a minute and a half, the piece takes place in a mysterious digital void populated by creatives and influencer types going about their business - choosing outfits, discussing self-esteem, and (oddly enough) riding scooters on a mini-ramp.

Clever use of lighting here gives the film a canny visual quality, as phone torches and the occasional flash of sunlight or streetlamp provide most of the illumination. It may offer a comment about how some things only seem to exist once they're shared online, although recent outages will have users asking less philosophical questions of their digital overlords.

Film Production: Smuggler Ⓟ Ⓦ
Director: Rubberband Ⓦ
Producer: Carmen Bosley
Executive Producer: Patrick Milling-Smith / Brian Carmody / Sue Yeon Ahn
Cinematographer: Oliver Millar
Production Designer: Miranda Lorenz

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