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16 December 2020

Suited and Booted

by Syd Briscoe

Innocent Juice: “A Jolly Safe Christmas” - 2 mins 20s

Rather than repeat the contentious claim that Santa Claus is immune to Covid-19, Innocent take a practical approach to saving Christmas. This irreverent ad focuses on a children's book of a different kind - one which works to allay fears that Saint Nick will be steering clear of chimneys this year. Not sure how he's going to hoover up left-out treats in his new togs, mind.

Boasting a satirical script aimed firmly at the adults in the audience and quirky, hand-drawn illustrations courtesy of Sally Anderson, the film blends real-world Covid concerns with fantastical elements as Father Christmas gets a custom bio-hazard suit courtesy of the advertised brand. The live action sequence at the end feels like a different ad altogether, but it adds a diverting visual twist to an already amusing piece of work.

Creative Agency: BMB Ⓟ Ⓦ
CCO: Matt Lever
Creative: Will Marsden / Jordan Down
Account Director: Matt Bonny
Account Manager: Lily Gray
Strategy Director: Melanie Arrow
Planner: Ellie Malpas
Illustrator: Sally Anderson

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