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14 April 2021

Bubbling along.

by Jason Stone

IKEA: “Our Little World” - 60s

We each live in our own little world according to this Canadian commercial for IKEA which renders this idea in a literal fashion by having people residing on separate floating spheres. After a year in which many of us have been obliged by the pandemic to remain within a fairly tight bubble of people, it's interesting to see this idea depicted as a charming lifestyle rather than a claustrophobic horror show.

Director Mark Zibert has pulled the whole thing together very cleverly. The journey from script to completed commercial cannot have been straightforward, and we suspect he and the VFX crew must have been stretched to the limit. Thankfully, their efforts were not in vain as the outcome adds to an impressive canon of work from around the world for the Swedish furniture brand.

Director: Mark Zibert Ⓟ Ⓦ (Rogue Films Ⓟ Ⓦ)
Cinematographer: Mark Zibert / Eric Kaskens
Production Designer: Jesson Moen

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.