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11 November 2021

Another Christmas cracker

by Jason Stone

House Of Fraser: “Christmas” - 30s

House of Fraser are back in the, er, house. After eschewing Christmas advertising for a number of years, one of the UK's most iconic department stores has decided that it's time to throw its stylish hat back into the ring. Given that he only has 30" to work with, FRED's Joshua Stocker fills the screen with glamour, and usefully reminds the audience that there are alternatives to the department store that appears to have taken ownership of Christmas over the last ten years.

The vignettes are mostly what you'd expect, but the inclusion of a child charging through her garden armed with a NERF gun is a timely reminder that there's more than glitzy clothes and make up available once you cross the threshold into House of Fraser. It's a pity that there wasn't ambition for a longer film, as this is a little frenetic, but it makes its point well enough, and seems highly likely to persuade shoppers to visit the advertised store, and that's what matters.

Creative Director: Joshua Stocker
Film Production: FRED Ⓦ
Cinematographer: Olan Collardy (Lux Artists Ⓟ Ⓦ)
Costume Design: Natalie Wilkins

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.