DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

13 September 2021

The high life.

by Andrew MacGregor

Hotels.com: “Siege” - 20s

This medieval ad for Hotels.com asks: "What's the best way to live like royalty?" The protagonist - eyeing a castle in the distance - reckons armour and a trebuchet will do the trick, as well as a favourable headwind. Unfortunately, analogue technology is less forgiving on the wallet and body than a smartphone app.

Gorehounds that we are, a more pronounced splat on arrival would have been extra satisfying. Yet compared with much of the brand's recent advertising, this Jeff Low-directed commercial uses its 20" runtime wisely and makes a useful impression...deeper than the one the knight made on the castle wall, at least.

Film Production: Biscuit Filmworks Ⓟ Ⓦ
Director: Jeff Low Ⓟ Ⓦ
Editor: Saam Hodivala Ⓦ @ Shift Post Ⓟ Ⓦ
Sound Design: 750MPH Ⓟ Ⓦ
Music Production: Mr Pape Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.