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22 September 2021

The perfect crime.

by Andrew MacGregor


Homeserve: “Candlelit Dinner” - 30s

Not every candlelit dinner is intentional, says this 20" HomeServe ad, with a couple decidedly miffed at their gloomy situation. When the lights do come on, it's thanks to one of the home repairs and improvements firm's engineers...and no thanks to a certain four-legged opportunist with designs on dessert.

It's a charming act of sabotage - the reaction from the culprit is spot-on - but the brand know such interruptions are no laughing matter. Released as the phrase 'keeping the lights on' gains unwanted traction, the ad demonstrates how Homeserve can maintain customers' sanity during the autumn and winter months.


TV Producer: Izzie Haak @ Arthur and Martha Ⓟ Ⓦ
Film Production: Fat Lemon Ⓟ Ⓦ
Director: Barry Kimber Ⓦ
Producer: Cabell Hopkins Ⓟ
Production M'ger: Carys Duffield
Cinematographer: Michael George
Editor: Nick Armstrong Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Tag Collective Arts

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