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14 October 2021

Safe on the slopes.

by Syd Briscoe

Helly Hansen: “We Belong in the Mountains” - 3 mins 15s

Idaho-based ski patroller Hannah Baybutt stars in this intriguing documentary-style film for Helly Hansen. Baybutt explains her key role on the slopes against a crisp, snowy background, detailing her essential efforts to maintain the courses and keep people safe while they enjoy the popular winter sport.

The underlying narrative of self-confidence and trusting one's abilities in a challenging environment is enhanced by the fact Baybutt is one of the few women to take on the ski patroller role. Beautiful mountain shots combined with sleekly-filmed action further draw viewers into her unique story, which will make skiing enthusiasts yearn for a trip to the slopes.

Creative Agency: Grey London Ⓟ Ⓦ
Creative Director: Sam Haynes / John Gibson
Creative: Alexander Jones / Emily Walker
Post Production: Gramercy Park Studios Ⓟ Ⓦ

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