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29 July 2020

Staycation Nation

by Syd Briscoe


Heinz: “Squeeze the Most Out of Summer” - 30s

Heinz encourage Brits to make the most of their Covid-enforced staycations this summer in this personable ad. Directed by Fred Scott, the film boasts a chirpy rendition of folk classic 'English Country Garden' to create an appropriately sunny atmosphere. Well, partly sunny.

From rain-soaked barbecues to improvised cooking surfaces (a wheelbarrow is a creative choice, it must be said), this ad offers morale-boosting encouragement to make the best of things. The brand acknowledge that we've been stuck at home for ages, but that doesn't mean we can't still have fun.

With mandatory quarantines for travellers heading abroad and government advice that seems to shift by the minute, hanging out in the back garden seems like the smartest choice this summer. Heinz manage to make it look like a larf, too.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
Creative Director: Nick Kidney / Kevin Stark
Creative: Jennifer Ashton / Oliver Short
Agency Production: Hogarth
Colourist: Ben Rogers @ Gramercy Park Studios Ⓟ Ⓦ
Music Supervision: The Futz Butler Ⓟ Ⓦ

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