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8 July 2020

Summer bangers.

by Andrew MacGregor


Heck: “Happy As Heck” - 30s

The staycation season is in full swing, with brands like Fáilte Ireland and even Daz urging viewers to holiday at home. Heck sausages are the latest to chime in, with this upbeat 30” ad directed by Tim & Joe. Forget air bridges and fraught travel insurance, say the Yorkshire-based brand - all you need are some links and a summer wardrobe.

The result is a useful riff on holiday ad tropes like extreme hammock lounging and slow-motion swimming. Even if the ad hits some well-worn beats, the relatable cast’s reactions to pork, chicken, and vegetarian bangers creates a positive assocation with the brand. Neat twist on cocktail sausages in there too.


Film Production: Friend London Ⓟ Ⓦ
Director: Tim & Joe Ⓦ
Producer: Nicole Powell
Executive Producer: Luke Jacobs
Editor: Max Windows Ⓦ @ Stitch Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Design: String and Tins Ⓟ Ⓦ

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