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13 October 2021

Irrelevant Elephant

by Syd Briscoe

Hak Baker: “Irrelevant Elephant” - 4 mins 32s

Grief and addition take many forms, and in this bruise-tender Hak Baker promo they become the elephant in the room incarnate. Director Jon E Price's painterly visuals establish each shot like a canvas - one which reveals its darker details as time ticks on and the level of liquid in the bottles onscreen gets lower. This is what happens when the party's over, and there's nobody left to face but yourself.

The titular animated elephant is an excellent addition to the stripped-back visuals, creeping into shots slowly and then all at once as the purple monstrosity gives life to Baker's worst urges. Even the triumphant ending is realistically tempered by the fact the beast is shown tucking itself away in an under-stairs cupboard - ready to resurface if given the opportunity.

Film Production: Riff Raff Films Ⓟ Ⓦ
Director: Jon E Price
Producer: Jack Filtness
Executive Producer: Tom Berendsen
Cinematographer: Harry Wheeler
Production Designer: Jenny Gardiner Ⓦ (Vision Ⓟ Ⓦ)
Editor: Dave Davis
Post Prod Producer: Jade Denne
Colourist: Richard Fearon
Animation Director: Prathik Poojary
Sound Designer: Marcin Pawlik

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