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28 July 2021

Plastic preach.

by Syd Briscoe

HP: “Parallel Lives” - 60s

What do a fish and a plastic bag have in common? According to this intriguing commercial for HP, their final destination in life. Directors Megaforce examine the parallel existences of marine life and the pollutants which threaten it, as they follow the journey of a fish from tiddler to full-grown and a plastic bag from factory to landfill.

It's an effective way to show the very real impact of plastic on the ocean, speaking to a wider trend while bringing the action down to an intimate level audiences are more able to relate to. Well-judged CG and underwater shots make this a striking moral lesson, while the brand's commitment to using more recycled plastic suggests a, ahem, sea change in manufacturing attitudes.

Film Production: Iconoclast Ⓟ Ⓦ
Director: Megaforce Ⓟ Ⓦ (Riff Raff Films Ⓟ Ⓦ)
Production Services: Twentyfour-Seven Ⓟ Ⓦ
Editor: Joe Guest Ⓦ @ Final Cut Ⓟ Ⓦ
Sound Designer: Sam Ashwell Ⓦ (750MPH Ⓟ Ⓦ) / Mark Hellaby Ⓦ (750MPH Ⓟ Ⓦ)
Location: Barcelona, Spain

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