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1 September 2021

Uniquely you.

by Syd Briscoe

H & M: “Be Yourself & More” - 76s

This forthright Swedish ad for H & M encourages people to celebrate diversity in all its forms. The film focuses on the utility of fashion in helping people bring their (metaphorical) insides to the fore, examining self-expression regardless of gender, race, or sexuality. Age is also included in the mix, something we don't often see in such a notoriously youth-focused sector.

The upbeat montage is deftly handled by director Natanael Ericsson, with DOP Tim Lorentzen ensuring that the unique beauty of each person depicted shines through the screen. It's an earnest but refreshingly sincere take on calls for nebulous diversity - one which will appeal to those who refuse to colour within the lines.

Film Production: New Land
Director: Natanael Ericsson Ⓦ
Producer: Caroline Sandberg
Executive Producer: Therese Engberg
Cinematographer: Tim Lorentzén

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