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8 December 2020

Energy spike.

by Andrew MacGregor


Gymshark: “Big Deal Energy” - 3 mins 26s

Sega and Nintendo diehards alike will appreciate this breathless piece of work for Gymshark, who use it to draw attention to their Black Friday deals. Brimming with 16-bit video game flair and evocative sound effects, director Eshan's film bombards viewers with B.D.E. (or Big Deal Energy, if you're not into the whole brevity thing).

Ehsan and DP Marcus Autelliís gamified visuals suit the brandís competitive ethos well, while audio cues like the mushroom chime from Super Mario Bros. provide a hit that's equal parts nostalgia and dopamine. The result is an exhausting, free-spending bit of business, with the cast in thrall to the brand's range of sportswear.


Film Production: Friend London Ⓟ Ⓦ
Director: Ehsan Ⓟ Ⓦ
Producer: Amber Felix
Production M'ger: Hannah Bilverstone / Poppy Shafto
Production Ass'nt: Tosin Lepe / Michelle Cheung
Executive Producer: Chris Abitbol
1st AD: Jack Meredith
Cinematographer: Marcus Autelli Ⓦ (WPA Ⓟ Ⓦ)
SFX (effects in camera): Caspar Phillips
Production Designer: Zach Apo-Tsang Ⓦ (Vision Ⓟ Ⓦ)
Art Department: Laurie Walters

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