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10 June 2021

Round of applause.

by Andrew MacGregor


Guinness: “Hands (Director's Cut)” - 30s

In 2007, a playful ad for Guinness featured restless hands in full flow. Here, they return to that theme with a lively display of handiwork that celebrates pulled pints.

Scored by Fela Kuti's 'Who're You?', the commercial sees a pair of hands stretch, walk, and dance across a table. Meanwhile, a familiar pint of stout materialises nearby - however, competition is rife after so long away from the pub.

The punchline is well-executed, with an on-brand, freeze-frame finale for good measure. It's a waiting game we've seen many times before from the Irish stalwart, but few play it better.


Creative Agency: Abbott Mead Vickers BBDO Ⓟ Ⓦ
Film Production: Untold Studios Ⓟ Ⓦ
Director: Dominic O'Riordan
Producer: Mike Heath
Executive Producer: Tessa Wood
Cinematographer: Joe Douglas
Art Department: Cassia Dickinson
Editor: Pete Fullarton
Colourist: Simona Cristea @ Coffee & TV Ⓟ Ⓦ
Sound Designer: Munzie Thind Ⓦ @ Grand Central Ⓟ Ⓦ
Music Supervision: Mr Pape Ⓟ Ⓦ

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