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13 May 2021

Flower power.

by Syd Briscoe

Grey Goose: “Essences” - 60s

A floral explosion puts some pep in one woman's step in this expressive ad for Grey Goose. The premium vodka brand introduce a range of fruit and herbal infusions, and draw attention to the flavoursome new additions with spirit in this 60" offering - just in time for spring.

Directed as a three-hander by James Allen, Mike Skrgatic, and Rob Blishen, the stylised piece focuses on colour and atmosphere as the main character dances with a deluge of flower petals. Choreographer Benjamin Milan deserves kudos for the creative moves on display, as sharp angles contrast attractively with the petals' fluidity.

Film Production: Time Based Arts Ⓟ Ⓦ
Director: James Allen / Mike Skrgatic / Rob Blishen
Producer: Jon Adams
Cinematographer: Jake Scott
Production Designer: James Hatt
Wardrobe: Kate Ruth
Choreography: Benjamin Milan
VFX: Mike Battcock / Chris Aliano / Lewes Bridson @ Time Based Arts Ⓟ Ⓦ
Colourist: Lewis Crossfield @ Time Based Arts Ⓟ Ⓦ
Flame: Leo Weston
Sound Designer: Will Cohen @ String and Tins Ⓟ Ⓦ
Audio Mix: Jim Stewart

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