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13 April 2021

Managerial munchies.

by Syd Briscoe

Graze: “Chief Eating Officer” - 30s

Health food enthusiasts Graze introduce a CEO with a twist in this entertaining ad. The brand's new Chief Eating Officer is uniquely suited for her position among the creators of all things nutty, oaty, and otherwise earthy and edible - that is to say, she's a squirrel.

Lovely animation work on the diminutive boss helps the ad's humour land, as does the sheer difference in scale between her and her bipedal colleagues. The ad strikes a fourth-wall-breaking tone from the start, riffing on The Office's mockumentary style as bemused employees shoot looks to camera.

Director Henry Littlechild has struck a good balance between the absurd and the mundane here, with the weirdness of a cross-species workspace ultimately superseded by the power of a bad pun. Such things are classics for a reason, we suppose.

Creative Agency: adam&eveDDB Ⓟ Ⓦ
ECD: Laura Rodgers
Creative: Jeppe Vidstrup
Agency Producer: Susie Innes
Film Production: Darling Films Ⓟ Ⓦ
Director: Henry Littlechild
Producer: Hannah Draper
Production M'ger: Olivia Marcel
Executive Producer: Clare Timms
Cinematographer: Theo Garland
Editor: Adam Rudd @ Whitehouse Post Ⓟ Ⓦ
Post Production: Absolute Post Ⓟ Ⓦ
VFX Agent: Lemonade Reps Ⓟ Ⓦ
Colourist: Matt Turner
Sound Designer: Gary Turnbull Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher

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