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9 July 2020

Better save than sorry.

by Andrew MacGregor

GambleAware: “David James” - 30s

GambleAware have been in, well, good form with their advertising of late, with films using psychological horror and ballsy set pieces to make their point. The brand take the celebrity route in this 30 ad starring former England goalie David James - a man whose career was ironically hampered by gaming of a different sort.

His opponents here are a trio of ball launchers, which represent the torrent of bets available to punters now that professional football has returned. They quickly overwhelm James, and the same could happen to the target audience with far worse consequences. Canny and engaging work from the gambling watchdog.

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