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26 August 2021

Breathing space.

by Syd Briscoe

Fitbit: “Patterns (Director's Cut)” - 53s

This sleek commercial for activity tracker Fitbit encourages viewers to switch up their daily routines for the better. Director Ben Tricklebank handles complex scene transitions with nimble aplomb in this tricksy piece of work, which follows a woman through her hectic schedule from dawn until dusk over and over again.

The action doesn't slow down even when the main character decides to make more time for herself, using the advertised tech to seamlessly slot yoga and meditation into the pattern of her life. It's a neat way to emphasise Fitbit's utility outside of exercise, and the casual portrayal of a same-sex couple is always welcome in this sector.

Film Production: Furlined Ⓟ Ⓦ
Director: Ben Tricklebank Ⓟ Ⓦ

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