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14 September 2020

Wine-up merchant.

by Jason Stone

Farrow & Ball: “Vino” - 62s

This is one of three new commercials for Farrow & Ball from agency BMB and director David Kerr of Hungry Man. Each is predicated on the same comic idea… that people who have just decorated their homes using the advertised paint will be unnecessarily cautious because they do not realise that something so beautiful can also be hard-wearing.

In this ad – the funniest of the three – a couple arrive for a dinner party bearing a bottle of wine as a gift only to have it served to them in plastic non-spill cups. The comedy derives from the nonplussed faces of the guests as they reluctantly accept the situation.

Creative Agency: BMB Ⓟ Ⓦ
CCO: Matt Lever
Creative Director: Jordan Down
Senior Creative: Will Marsden
Account Director: Matt Bonny
Account Manager: Liv Myers
Strategy: Melanie Arrow
Agency Producer: Kate Banks
Film Production: Hungry Man Ⓟ Ⓦ
Director: David Kerr Ⓟ Ⓦ
Producer: Stephen Johnson
Editing: The Assembly Rooms Ⓟ Ⓦ
Post Production: MPC Ⓟ Ⓦ
Colourist: Matthieu Toullet

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.