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1 June 2020

Covid Communities.

by Syd Briscoe

Facebook: “Still Going Strong” - 60s

Staying connected while being physically apart has never been more important, and this punchy ad celebrates Facebook's role in keeping people together. Director Maceo Frost keeps things pacy throughout the 60" runtime, as intriguing vignettes from various hobby and lifestyle groups show how they're adapting to life indoors.

From climbers tackling door frames as if they were mountains to skaters using the power of film editing to enjoy their passion, it's clear that a little ingenuity goes a long way in lockdown. It's compelling stuff, and makes DAVID feel rather guilty about all the Netflix he's been watching for most of the past few months.

Creative Agency: Wieden + Kennedy Ⓟ Ⓦ
Global CD: Susan Hoffman
ECD: Iain Tait / Tony Davidson
Creative Director: David Dao
Creative: Katy Edelstein / Rachel Clancy ♀
Agency Producer: Anna Neilson
Director: Maceo Frost Ⓟ Ⓦ (Knucklehead Ⓟ Ⓦ)
Producer: Francis Mildmay-White
Editor: Andreas Arvidsson
VFX: Time Based Arts Ⓟ Ⓦ
Music Supervision: Mr Pape Ⓟ Ⓦ

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