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24 November 2021

Terf war.

by Jason Stone

Facebook Portal: “Be Whoever” - 30s

Like a lot of advertisers, Facebook are keen to show that they're on the right side of the argument that's raging between the enlightened supporters of trans rights, and those hiding behind feminist dogma to condemn a differentness that they fear.

The expression of support in this instance comes in the form of an accepting older woman who is using Facebook's Portal tool to compare notes on applying lipstick with her gender nonconforming grandchild. Director Luke Brookner imbues the exchange with a heartwarming tenderness.

The film doesn't preach, or even seem especially controversial, but it's sure to ruffle as many feathers as the John Lewis ad which had so many bigots frothing at the mouth with indignation. Facebook is not a company with a great track record when it comes to doing the right thing, so it's good to see them sticking their neck out in this fashion.

Film Production: Sticker Studios Ⓦ
Director: Luke Brookner
Producer: Ben Drayton
Executive Producer: Harleymoon Kemp
1st AD: Phillips Nortey
2nd AD: Jennifer Sims
Prod Company's Agent: Lemonade Reps Ⓟ Ⓦ
Cinematographer: Tristan Chenais
Production Designer: Ash Halliburton

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.