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13 October 2021

Portal in a storm.

by Andrew MacGregor


FIFA 22: “HyperMotion” - 2 mins 32s

Given the rancorous response to eFootball 2022 (the game once known as Pro Evolution Soccer), you'd think the FIFA 22 marketing team's job was done. Of course, Electronic Arts would never miss a chance to coax more players into the world of loot boxes 'surprise mechanics'.

Cue this star-filled commercial that promotes HyperMotion - advanced motion-capture technology represented here by predatory portals. Once triggered by David Beckham, that diabolical so-and-so, no-one is safe from assimilation.

This sci-fi free-for-all is punctuated by cameos from Zinedine Zidane, Rio Ferdinand, and Wrexham owners Ryan Reynolds and Rob McElhenney, while Kylian Mbappé is put through the wringer. That's the life of a cover star, we suppose.


Post Prod Producer: Charlotte Griffin / Barny Wright (EP) @ No.8 Ⓟ Ⓦ
VFX: Jim Allen @ No.8 Ⓟ Ⓦ
Colourist: Alex Gregory @ No.8 Ⓟ Ⓦ
Sound Designer: Sam Robson @ No.8 Ⓟ Ⓦ
Audio Mix: Ben Broughton @ No.8 Ⓟ Ⓦ

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