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11 November 2021

Fish upon a star.

by Andrew MacGregor

Experian: “Adequate Vets” - 30s

A sequel to last year's Experian Boost launch ad, this 30" effort features one of the best fake business names we've seen for a while: Adequate Vets. The protagonist's glum demeanour is understandable, so he distracts himself with the advertised app instead. Cue a nifty space launch that plays Jeff Bezos at his own game.

Whether the bloke and his pet fish return to Earth or succumb to a black hole is unclear, but lift-off (complete with obligatory high-g face) ties into the product well. Where would this sector be without colourful indicator gauges, eh? Meanwhile, we want Adequate Vets to release their Christmas ad as soon as possible.

Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
ECD: Helen Rhodes
Creative Director: Uche Ezugwu
Creative: Elliott White / Wil Maxey
Agency Producer: Clementine Beck
Film Production: Riff Raff Films Ⓟ Ⓦ
Director: Rich Hall
Producer: Jay Lovelock
Cinematographer: Alexandre Jamin Ⓦ (WPA Ⓟ Ⓦ)
Editor: Ben Corfield @ Stitch Ⓟ Ⓦ

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