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30 April 2021

There may be travel ahead

by Jason Stone

Expedia: “Companions” - 60s

Even the most intrepid lone traveller will occasionally stumble out of their depth, and will be left feeling isolated and questioning their own thirst for adventure. What a comfort then to know that Expedia has your back.

This is a commercial which asks the viewer to rethink the brand it advertises… it is – at least according to this winning film – a virtual travel companion ready to step in when ever needed to enhance the experiences of someone in unfamiliar territory. It's a knowing exaggeration of what Expedia can really deliver, so the humour plays a vital role in acknowledging that we're not supposed to take this representation of the advertised service too seriously.

The film lets the proposition unfold at a gentle pace which gives the idea room to breathe, as well as providing them with an 'a-ha' moment as they recognise what's going on.

It's a really fun piece of work and seems certain to underline the sense that Expedia ought to be the first port of call for the adventurous traveller.

Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
Cinematographer: Autumn Durald
Production Designer: Brian Branstetter
Editor: Sam Gunn Ⓦ @ Whitehouse Post Ⓟ Ⓦ
Post Production: Pete King / Carla Attanasio @ Framestore Ⓟ Ⓦ
VFX Shoot S'visor: Eric Rosenfeld @ Framestore Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.