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9 October 2020

Police assistance.

by Andrew MacGregor

EirGrid: “SOS” - 2 mins

This two-minute EirGrid commercial turns 'Message in a Bottle' by The Police into an environmental anthem. Channeling her inner Greta Thurnberg (and, erm, Sting, of course), the young protagonist encourages others to join in as the threat posed by climate change intensifies. So much for coronavirus escapism, eh?

At least director Hadi and DP Luke Jacobs deliver tactile, considered visuals throughout, neatly highlighting both online and offline contributions to the cause. It's overlong and a tad meandering, but there's also a welcome sense of resolve as punters work day and night. Let's see if they respond to the brand's on-screen plea for compromise regarding grid expansion.

Director: Hadi Ⓟ Ⓦ (Thomas Thomas Ⓟ Ⓦ)
Cinematographer: Luke Jacobs
Production Designer: Steve Kingston
Music: Message in a Bottle - The Police (Mia Black cover)

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