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29 July 2021

Capital gains.

by Andrew MacGregor

Edinburgh Gin: “Natural Wonder” - 20s

Following the launch of a Phoebe Waller-Bridge/Fleabag edition, Edinburgh Gin deliver a more traditional pour in this 20" ad. The brand's Classic version takes centre stage here, supported by a cast of lavender, pine buds, mulberries, and other ingredients. Of course, the sound of a decent gin and tonic is just as important.

Enticing audio emphasises quality and freshness, as ice cubes, mixer, and spirit hit the glass. Competition for gin drinkers' attention is fiercer than ever, so it pays to make your tipple look and sound as seductive as possible. Thanks to director Michael J Ferns, the brand make a strong, botanical case.

Film Production: Greenroom Films Ⓟ Ⓦ
Director: Michael J Ferns Ⓟ Ⓦ (76Ltd Ⓟ Ⓦ)
Production M'ger: Katie Welsh
Executive Producer: Lucy Ball
Cinematographer: Simon Rowling
Art Department: Kezia Eales
Editor: Lee Archer
Colourist: Peter Oppersdorff @ MPC Ⓟ Ⓦ

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