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14 September 2020

The network for 'appy iPhone customers.

by Syd Briscoe

EE: “The Full Works” - 40s

Kevin Bacon rides again for EE, this time drawing attention to the mobile network's 'Full Works' plan for the iPhone. The dynamic ad creates an energetic vibe from the word go, as it rattles through the introduction of Apple Music, TV, and the brand's Arcade gaming platform. It's a pacy look at what Android users are missing out on - one which may start to sway Apple-hating holdouts.

Director Danny Kleinman's sure touch is evident as the camera slickly swishes from one scenario to the next in a fashion that wouldn't look out of place in one of Kleinman's opening sequences for the Bond movies.

Creative Agency: Saatchi & Saatchi Ⓟ Ⓦ
ECD: Dan Treichel
Creative Director: Francesco Grandi
Senior Creative: Rodrigo Castellari
Creative: Alice Marani / Helen Giles / Philip Gull / Cristiana Candido
Managing Partner: Humphrey Taylor
Account Director: Vitalia Floris
Account Manager: Adam Smith
Business Team: Charlotte Elwig
Senior Planner: Jack Trew
TV Producer: Johnnie Frankel
Film Production: Rattling Stick Ⓟ Ⓦ
Director: Daniel Kleinman Ⓟ Ⓦ
Producer: Jodie Sibson
Executive Producer: Richard Firminger
Cinematographer: John Mathieson
Production Designer: James Hatt
Editor: Sam Sneade
Audio Mix: String and Tins Ⓟ Ⓦ
Studio Facilities: Stitch Ⓟ Ⓦ

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