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23 September 2020

Zero Sum Game

by Syd Briscoe


EDF Energy: “Busy Doing Nothing” - 60s

It's hard to describe keeping the nation's lights on during a pandemic as 'doing nothing', but EDF Energy have a different take on the concept in their latest commercial. The 60" film explores what comprises a day in the life of the company - from servicing offshore wind turbines to visiting customers in their homes.

The brand's orange logo is reflected by the cinematography and the grade which are both excellent, but the jaunty soundtrack is equally memorable. There's even time of a swift cuppa amid the non-stop activity captured by director Marcus Soderlund.

It turns out the titular 'nothing' refers to efforts to generate zero-carbon energy, which may not convince those living near the proposed Sizewell C nuclear power station. Still, this a useful and appropriately energetic piece of work.


Creative Agency: Havas London Ⓟ Ⓦ
CCO: Vicki Maguire
Creative Director: Andy Garnett / Dan Cole
Agency Producer: Katie Wood
Film Production: Academy Films Ⓟ Ⓦ
Director: Marcus Söderlund Ⓟ Ⓦ
Producer: Steve Overs
Production M'ger: Gemma Priggen
Managing Director: Medb Riordan
Cinematographer: Daniel Takacs
Editor: Ellie Johnson ♀ Ⓟ Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: Electric Theatre Collective Ⓟ Ⓦ
Sound Design: Factory Ⓟ Ⓦ
Voiceover: Chanel Cresswell
Music: Busy Doing Nothing - Richard M. Sherman

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