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8 July 2020

Game changers?

by Andrew MacGregor



EA Sports: “The Next Level” - 1 min 47s

A new console generation is upon us, with both Microsoft’s Xbox Series X and Sony’s PlayStation 5 slated for release this year. Judging by a recent NBA 2K21 trailer, the revolution will be sweat-drenched.

Sports games like NBA 2K are traditionally used as graphical showcases, tapping into multiple fandoms for maximum engagement. Cue EA Sports with this bold double trailer for Madden NFL 21 and FIFA 21.

Director Carl Addy deftly blends in-game footage and livewire animation, portraying the impact of gridiron and football at both a macro and micro-level. But the onus is on EA to prove these titles are more than expensive next-gen rehashes.


Creative Agency: The Mill Ⓟ Ⓦ
Creative Director: Tom Dibb
Business Team: Rachel Stones
Senior Producer: Nicole Duncan
Ass't Prod (Agency): Teddie Hanifan
Film Production: Mill+ Ⓟ Ⓦ
Director: Carl Addy Ⓟ Ⓦ
Producer: Elizabeth Wafer
Executive Producer: Josh Davies
VFX: Carl Norton (2D Lead) / Joseph Tang (2D Lead) @ The Mill Ⓟ Ⓦ
Colourist: Thomas Mangham @ The Mill Ⓟ Ⓦ
3D VFX: David Hempstead (3D Lead) @ The Mill Ⓟ Ⓦ

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