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6 July 2020

Personal Protective Equipment

by Syd Briscoe

Durex: “Let's Not Go Back to Normal” - 60s

As the country prepares to open up and further ease lockdown (and many seem to have already decided the pandemic is over), Durex take the opportunity to remind viewers that it's not just Covid-19 they need to avoid spreading.

After a forcible halt to hook-ups and dates has led to a drop in STD transmission, the brand attempt to keep the trend going with this appeal for better, safer sex. A variety of relationships are represented throughout the film, making it clear that condom use is encouraged across all genders and sexualities.

With pubs reopening and those emerging from self-isolation doubtless more eager for physical contact than usual, it's a timely reminder that entering a 'new normal' includes picking the responsibilities of the 'old normal' back up again. Condoms are the PPE of the bedroom, if you will.

Colourist: Simone Grattarola @ Time Based Arts Ⓟ Ⓦ
Sound Designer: Dave Williams @ No.8 Ⓟ Ⓦ
Audio Producer: Ollie Usher @ No.8 Ⓟ Ⓦ

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