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14 October 2020

Heart and beyond.

by Syd Briscoe

Dunelm: “Home. We Get It (Director's Cut)” - 90s

Home is now not only where the heart is, but where almost all of our day-to-day lives take place. Work, school, socialising - 90% of it happens within our own four walls. This charming commercial for Dunelm argues that these confines should at least be as comfortable as possible.

The film skilfully blends both quirky and familiar moments of life at home, including the perennial threat of parents stepping painfully on toys and the recent phenomenon of semi-dressed Zoom meetings. These diverse vignettes allow the brand's range of products to shine in situ, too.

Director Jesper Ericstam has done a fine job of capturing everyday foibles in naturalistic fashion here, leavened by humour throughout. A bloke sliding off his chair to avoid answering the door is a particular highlight.

Film Production: Nice Shirt Films Ⓟ Ⓦ
Director: Jesper Ericstam Ⓟ Ⓦ
Producer: Richard Martin
Cinematographer: Henrik Stenberg
Production Designer: Michelle Sotheren
Editor: Gary Forrester Ⓦ @ The Quarry Ⓟ Ⓦ
Offline Producer: Tor Adams
Post Production: Raised by Wolves Ⓟ Ⓦ

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