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31 August 2021

Enemy territory.

by Andrew MacGregor


Dos Equis: “Shopkeeper” - 30s

If certain pubs are off limits to UK football fans, then the American equivalent is convenience stores. Thatís the gist of this Dos Equis ad, wherein a bloke grabs a six-pack of beer for a game of college football. Of all the marts in all the college towns in all the country, he walks into one owned by a rival supporter.

The penny drops nicely here, as the man in green spots a sea of crimson behind the counter. His muttered delivery of "I just want to buy these" is also spot-on, and should chime with anyone who's been compromised by club allegiance. Yet depending on results, this exchange may not be so friendly next time.


Cinematographer: Colin Arndt

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