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10 February 2021

2D or not 2D.

by Andrew MacGregor


Doritos: “Flat Matthew” - 60s

Academy Award winner Matthew McConaughey is no stranger to body transformations. The Texan lost fifty pounds for his role in 'Dallas Buyers Club', and then gained middle-aged spread for 'Gold'. However, this wacky Doritos Super Bowl ad takes the tortilla chip.

The Mill's uncanny visual effects turn McConaughey into a two-dimensional version of himself, vulnerable to Roombas, strong gusts of wind, and jibes from chat show host Jimmy Kimmel. Fortunately, in this age of sustainability and 3D corn snacks, Flat Matthew is refillable.

Freaky yet endearing, it's another memorable Super Bowl effort from the brand responsible for 'Finger Cleaner' and 'Goat 4 Sale', among others. We especially like the encounter between McConaughey and a stupified barista that stresses the importance of perspective.


Cinematographer: Rodrigo Prieto
VFX Shoot S'visor: Alex Candlish / John Leonti @ The Mill Ⓟ Ⓦ
Colourist: Paul Yacono @ The Mill Ⓟ Ⓦ
3D VFX: Matt Bohnert @ The Mill Ⓟ Ⓦ
Music: I Want To Break Free - Queen

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