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9 June 2021

Howlin' for you.

by Andrew MacGregor


Domino's Pizza: “Yodelling” - 40s

The art of yodelling receives a unexpected boost thanks to this 40" Domino’s commercial. Since mobile phones are already old hat, four blokes discuss their pizza order through low and high-pitch yells. Of course, there's always one who takes customisation to infuriating new levels.

Amateur reconstructions of the ad are inevitable, especially at social gatherings and Euro 2020 sessions. The Alpine connection may earn countries like Austria, Switzerland, and Germany some extra fans, too...or the wrath of neighbours with thin walls. Regardless of one's musical taste, it's another memorable effort from the brand.


Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: David Masterman
Associate CD: Daniel Glover-James / Elias Torres
Senior Acc Handler: Myles Cryan
TV Producer: Helen Brownlie
Film Production: Somesuch Ⓟ Ⓦ
Director: Sam Hibbard Ⓟ Ⓦ

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