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24 March 2021

Smooth operator.

by Syd Briscoe

Domino's Pizza: “We Got This” - 45s

A bustling film set takes centre stage in this hypnotic collaboration between Domino's Pizza and ITV Hub. The camera follows a winding chain of red and blue dominoes, which collapse onto each other in a satisfying chain reaction as they weave around cameras, over make-up tables, and even past the crew's lunch.

The use of sound is particularly strong throughout the film, ensuring ASMR fans will come back for a second or third tingle-driven watch. Kudos to director Ewan Jones Morris for the meticulous execution here, which demonstrates that sometimes the best way to be heard is to turn the volume down.

Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: David Masterman
Senior Creative: Myles Cryan
Creative: Katharine Gritten / Olivia Amato-Pace
Account Manager: Max Glanvill
Agency Producer: Nosisa Majuqwana
Film Production: Friends Electric Ⓟ Ⓦ
Director: Ewan Jones Morris Ⓦ
Producer: Giles Edward-N
Executive Producer: Barney Richard
1st AD: Stephen Fylan
2nd AD: Ross Howieson
Cinematographer: Dan Morgan
1st AC / Focus Puller: Michael Hannides
Sound Recordist: Dean Hewitson
Production Designer: Matthew Rice
Editor: Ben Stephens Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Giles Edward-N @ Electric Theatre Collective Ⓟ Ⓦ
Colourist: Luke Morrison @ Electric Theatre Collective Ⓟ Ⓦ
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ

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