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26 January 2021

Herring halted.

by Syd Briscoe

Domino's Pizza: “Frazzled Dad” - 30s

With little else to look forward to at present, one's takeaway choices can really make or break an evening. That's doubly true for those living with other people - something the dad in this entertaining ad for Domino's finds out just in time to avoid disaster.

The guy is warned off experimental food forays by his future self, who appears Marty McFly-style to prevent a Himalayan Herring mistake which would threaten the very fabric of the household. A lightning strike in the back garden while relegated to the proverbial doghouse wouldn't improve things either.

Like December's 'Concrete Claire' ad, director Ric Cantor packs a lot of fun into 30". The film also offers a good example of swift decision making - something which many will yearn for after endless rounds of "I don't know, what do you want to eat?" during lockdown.

Creative Agency: VCCP Ⓟ Ⓦ
ECD: David Masterman
Associate CD: Daniel Glover-James / Elias Torres
Agency Producer: Helen Brownlie
Film Production: Friend London Ⓟ Ⓦ
Director: Ric Cantor Ⓦ
Producer: Camilla Cullen
Editor: Nick Armstrong Ⓦ @ tenthree Ⓟ Ⓦ
Post Production: The Mill Ⓟ Ⓦ
Sound Designer: Andy Humphreys @ Bark Soho Ⓟ Ⓦ
Music Supervision: Eclectic Ⓟ Ⓦ

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