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15 November 2021

Joyeux YodŽl.

by Andrew MacGregor


Domino's Pizza: “Domin-Oh-Hoo-Hoo” - 40s

Domino's Pizza's first Christmas ad sings from a familiar hymn sheet. Keen to replicate the Alpine silliness of their summer campaign, the brand introduce a choir who are more interested in the eating arrangements. As their message of pizza and love fills the room, one concertgoer reminds us that he really doesn't like mushrooms.

It's a fun callback to the original ad, with the mechanic's pal just as despairing as before. Some may balk at the idea of a festive pizza, but agency VCCP and director Sam Hibbard again make ordering a heightened, communal experience. If anyone's local choir goes off-piste in the run-up to Christmas, they know who to blame.


Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: David Masterman
Associate CD: Elias Torres / Daniel Glover James
Agency Producer: Helen Brownlie
Film Production: Somesuch Ⓟ Ⓦ
Director: Sam Hibbard Ⓟ Ⓦ
Producer: Lucy Gossage
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
VFX: The Mill Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ

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