DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

12 January 2022

Sing for your supper.

by Andrew MacGregor


Domino's Pizza: “Betty Hoo-Hoo” - 30s

At this rate, the next UK entry for Eurovision should be the yodelling cast of this Domino's Pizza campaign. Who knows—a decent performance on the night and a few pizzas delivered to the right people may help us avoid another 'nul points'.

In the meantime, this 30" commercial lets Betty, who briefly appeared in the first ad, take centre stage. Once the call goes out, it's surprising and rather touching how varied Betty's social circle is.

We also like the two gamers who, after a moment to absorb the news that all pizzas are half price, resume play at button-crushing speed. It's a lovely piece of direction from Sam Hibbard, who deserves massive credit if his cast make it to Turin in May.


Creative Agency: VCCP Ⓟ Ⓦ
Creative Director: David Masterman
Associate CD: Elias Torres / Daniel Glover James
Agency Producer: Helen Brownlie / Georgia Tomi
Film Production: Somesuch Ⓟ Ⓦ
Director: Sam Hibbard Ⓟ Ⓦ
Producer: Lucy Gossage
Editor: Ed Cheesman Ⓦ @ Final Cut Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ

David Reviews is hand-crafted at 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.