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6 August 2020

Modern Myth

by Syd Briscoe

Dior: “Autumn-Winter 20-21” - 14 mins 42s

There's a fairytale sensibility to this sumptuous film from Dior, showcasing the fashion label's autumn/winter collection. Opening with the meticulous construction of delicate, tiny couture sample dresses, director Matteo Garrone fully embraces fantasy from the word go.

From frolicking nymphs to Pan-like wood spirits and sentient statues, a pair of bellhops diligently deliver their cargo to these discerning, ethereal clients. It's an evocative way to emphasise the playfulness of fashion, while still retaining the brand's glossy, high-end aesthetic.

However, the ad is nearly fifteen minutes long, which may appeal to hardcore fashionistas only. Luckily, the majority of viewers have time to spare right now.

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