DAVID  reviews
LATEST    ●     SISTERHOOD    ●     DIRECTORS    ●     UK    ●     IRELAND    ●     USA

19 October 2021

Vigilance and vitality.

by Syd Briscoe


Diabetes UK: “#ThisIsDiabetes” - 60s

Diabetes UK draw attention to the unseen realities of the condition in this absorbing ad. With people from all walks of life affected by the need to be constantly vigilant about their health - monitoring every scrap of food and drop of insulin - the film reminds those struggling with the daily grind that they are not alone.

It also reminds viewers what all the effort is for, as children play, personal bests are smashed, and families come together in spite of the struggle. Director Chris Fowles does a nice job of balancing the poignant with the uplifting here, ensuring viewers are left with a hopeful outlook by the sixty-second commercial's end.


Cinematographer: Terrence Wilkins
Colourist: Steffan Perry @ Framestore Ⓟ Ⓦ
Sound Designer: Josh Campbell @ Factory Ⓟ Ⓦ
Music Production: Goldstein Ⓟ Ⓦ

David Reviews is hand-crafted by Lovely Lenzie Ltd, 7 Seven Sisters, Lenzie, Glasgow, G66 3AW. Editor: Jason Stone. Phone: 0141 776 7766. E-mail: jason@davidreviews.com.