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10 June 2021

Check your head.

by Syd Briscoe



Road Safety (Denmark): “Helmet” - 2 mins 20s

'Vikings' meets road safety in this excellent communication from the Danish Ministry of Transport. A self-conscious warrior chieftain is publicly shamed into doing the right thing, as his son insists that he doesn't go off raiding without the proper safety gear.

It's an amusing concept which is deftly executed by director Tore Frandsen, who nails the historical drama feel while still ensuring the script's humour shines through. A charmingly awkward performance from the protagonist also adds heft, as he reels off lame excuses for not wearing his helmet.

Cleverly addressing and undermining the reasons cyclists may eschew protective headgear in the modern era (scalp itches, wanting to look cool, and the like), the film resolves its case with no room left for argument. A final bonk on the way out of the village is another canny touch.


Film Production: New Land
Director: Tore Frandsen Ⓟ Ⓦ
Production M'ger: Janni Thomsen
Executive Producer: Sara Samsøe / Thor Brammer Jacobsen
Cinematographer: Kasper Wind
Colourist: Mikael Balle

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