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24 August 2021

Tipping point.

by Andrew MacGregor

DSB Danish Railway: “Never Forgotten” - 2 mins 55s

Copenhagen-born rapper ICEKIID stars in this musical take on the railway safety video for DSB. Shots of teenagers bathed in the light of emergency vehicles is an inauspicious start, but director Sandra Winther soon gets the party started. After all, what harm ever came from a few beers with friends on a summer's day?

That early dread is resolved in a grim flash, turning the rest of the cast into shadows of their former selves. The music promo slant is a bold stylistic choice too, but it delivers the requisite emotional impact through assured direction and timely lyrics ("This is for everyone that I've lost/And to everyone who's lost someone").

Film Production: New Land
Director: Sandra Winther ♀ Ⓟ Ⓦ
Producer: Lasse Bugge Schmidt
Executive Producer: Sara Samsøe
Cinematographer: Joao de Botelho

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