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12 July 2021

Eyes on the Prize

by Syd Briscoe


DAZN: “We ALL Rise With More Eyes” - 2 mins

The importance of visibility is intricately explored in this new commercial for streaming service DAZN. The platform encourages potential viewers to show their support for the UEFA Women's Champions League, asserting that the more attention the sport receives, the more opportunities its players will have in line with their masculine counterparts.

Directed by Alyssa Boni and with British rapper Flohio providing a forthright voiceover, the two-minute film is a slick affair as it touches on self-confidence and female empowerment in addition to the ecstasy of championship victories. It really is the taking part that counts here, as a diverse array of footy enthusiasts follow their passion from cradle to grave.


Film Production: Black Dog Films Ⓟ Ⓦ
Director: Alyssa Boni ♀
Producer: Emma Cairns
Editor: Claire McGonigal ♀ Ⓟ Ⓦ @ Final Cut Ⓟ Ⓦ
Post Production: Tania de Sousa @ UNIT Ⓟ Ⓦ
Colourist: Nick Dalby @ UNIT Ⓟ Ⓦ

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