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3 December 2020

Street-level stories.

by Syd Briscoe

Coronation Street: “The Little Back Street in Salford” - 60s

It's safe to say that hardly any TV series' plans for 2020 have made it through the pandemic unscathed, and one of Britain's most iconic soaps is no exception. Plans for major stunts and explosive revelations had to be rewritten for Coronation Street's sixtieth-anniversary blowout episode, and this stripped-back ad for the event reflects that change of pace in heartfelt fashion.

Rather than hint about drama to come, director Dee Koppang O'Leary's film instead takes a look at the beloved show's origins - recreating writer Tony Warren and producer Olive Shapley's 1959 train journey from London to Manchester, when Corrie's concept was conceived.

The period details are well observed here, and an earnest central performance effectively captures a young writer's excitement at hitting on a brand new concept. It's a charming reminder that the cornerstone of compelling television is good storytelling, whatever the scale, and that writers and creatives the industry over have been successfully returning to those roots under quarantine conditions.

Creative Agency: ITV Creative Ⓟ
ECD: Tony Pipes
Creative Director: Ben Knapp
Creative: Heidi Martin
Director: Dee Koppang O'Leary Ⓦ (Dark Energy Ⓟ Ⓦ)
Producer: Hannah Cooper
Director's Agent: Dark Energy Ⓟ Ⓦ
Cinematographer: Iain Struthers
Gaffer: Andy Long
Production Designer: Mikey Hollywood Ⓦ (Vision Ⓟ Ⓦ)
Costume Design: Julian Day
Editor: Sam Jones Ⓦ @ The Quarry Ⓟ Ⓦ
Sound Designer: Tom Pugh Ⓦ @ Grand Central Ⓟ Ⓦ
Audio Producer: Molly Butcher
Casting: Kate Ringsell

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