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1 July 2020

I've finished so I'll start.

by Syd Briscoe


Coral: “At the Races” - 60s

With more professional sports preparing to resume as the country eases out of lockdown, Coral highlight one of the early comeback stories: horse racing. This canny 60” film measures anticipation at different points during a race, working backwards from the elation of a winning bet to the anticipation under starter's orders.

Like February’s ‘Fail to Finish’ ad, director Jack Driscoll delivers a handsome spin on the ‘it’s the journey, not the destination’ meme. Judicious use of mist and mud splatter create an almost mythical atmosphere, with shots of pre-lockdown crowds reinforcing the uncanny vibe. At least it’s business as usual for the bookmaker’s app.


Creative Agency: Bartle Bogle Hegarty Ⓟ Ⓦ
ECD: Nick Gill
Creative: Paul Yull / Adrian Birkinshaw
Account Director: Andrew Connolly
Account Manager: Keren Jones
Agency Producer: Georgia Dickinson
Ass't Prod (Agency): Rory Reames
Film Production: Academy Films Ⓟ Ⓦ
Director: Jack Driscoll Ⓟ Ⓦ
Producer: Tom Cartwright
Production M'ger: Meghan Young
Executive Producer: Medb Riordan
Cinematographer: Óttar Guðnason
Production Designer: Paki Smith
Animals: Tom Cox
Editor: Sam Rice-Edwards Ⓦ @ The Assembly Rooms Ⓟ Ⓦ
Colourist: James Bamford @ The Mill Ⓟ Ⓦ

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